| Mainstream media may be
able to breathe a sigh of relief, at least for now: A study
finds that although the Internet has grown significantly in
the past decade, it is supplementing traditional outlets such
as newspapers and television, not replacing them.
The biennial news consumption survey of 3,204 adults, out today
from the Pew Research Center for the People & the Press,
finds that although a growing number of people go online for
headlines, most still also go to newspapers and television for
in-depth news.
The findings suggest that “for at least the forseeable
future, traditional media are going to continue to co-exist
with online news, and that the online news experience is a partner
to other traditional news sources and not growing fast enough
to supplant traditional media,” Andrew Kohut, Pew's president,
said Sunday.
The study found that just a decade ago, one in 50 Americans
got their news from the Web. Today, one-third of Americans go
online for news — mainly to get the headlines. But as
the Internet has become more mainstream, its audience growth
has slowed considerably since 2000.
Online news viewers still spend more time getting news from
traditional sources than they do getting news online. Forty-eight
percent of Americans spend at least 30 minutes a day getting
news on TV; only 9% spend that long getting news online, the
survey finds.
At a time when newspapers across the USA are fighting declining
readership with online editions, the survey finds that Web editions
are driving readers to their print editions and helping stem
further losses.
Online editions, especially of larger national newspapers such
as USA TODAY and The New York Times, “seem to be providing
a small life raft” for print editions, Kohut said. But
the online-only newspaper audience is quite modest in size.
Even the highest estimate of daily newspaper readership —
43% for both print and online readers — is still well
below the number who read a print newspaper on a typical day
10 years ago (50%).
As Internet news has gone more mainstream, its audience has
aged. Since 2000, there has been virtually no increase in the
percentage of 18- to 24-year-olds who say they regularly get
news online, while older groups have seen growth. About as many
people ages 50 to 64 now regularly get news on the Internet
as do those in their late teens and early 20s. |